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3 Ways to Achieve Your Local Media Communication Goals
Setting clear quantifiable objectives are critical to the success of any advertising campaign. Here are a few factors you should carefully weigh during your planning process, which will impact the...
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3 Tips for Using Multiple Messages in Your Local Media Campaign
Don’t confuse your customers by running too many messages at the same time. Many advertisers have the desire to run multiple messages in their advertising campaigns. In an attempt to let potential...
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Boost Digital Media Impact Through Traditional Local Media
Since media usage is more fragmented than ever before, it’s imperative for traditional and digital tactics to work together to maximize reach. Recently I attended a TVB media seminar in which the...
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